Sainsbury's
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Art Direction
During the COVID-19 pandemic, many people made use of single-use face masks to stay safe and protected. However, despite the benefits of these single-use masks, they have also had a negative environmental impact; as our oceans are now being polluted with Personal, Protective, Equipment (PPE).
Whilst researching for solutions to this issue I came across a website called ‘Sustainability Victoria’ which gave advice on eco-friendly alternatives to disposable face masks. One of the suggestions given on their websites was to make your own reusable cloth masks using old clothing or leftover material lying around your home.
This finding brought me to the idea of encouraging Sainsbury’s shoppers to collect and donate old clothes and leftover materials; which will be sewn into a reusable face mask.
